Welcome to Chiffon, your number one magazine dedicated to alt fashion! We're a London-based magazine celebrating J-fashion from Lolita to Jirai Kei.

Our goal is to bridge the gap between the J-fashion scene in Asia to fans all across the globe. We host frequent events from picnics to exhibitions, so come say hi! (o´ω`o)ﾉ ～ ♡

Whether you're a J-fashion guru or a newbie, let Chiffon be your guide. Join us by buying a copy!